- By Adam Nagus

Over the last few years the technology and software industry have gone through a major commercial transformation, with the adoption of SaaS or Software as a Service. SaaS was enabled by another radical technology transformation, which was the growth of cloud infrastructure and high-speed internet across most of the business world.

Some companies were very quick to adopt a SaaS model, which means they moved to a subscription based commercial model for licencing software instead of the now almost legacy perpetual licence, where you pay once and then own the software licence for life.

You may remember when you could buy Microsoft office on disc and now you as a consumer or business pay a monthly subscription to use Microsoft Office 365, either locally on your computer or through a browser using the cloud.

Adobe Creative Suite is another example of a company that used to offer perpetual licences and is now 100% subscription.

When it comes to Visual Analytics platforms, many companies have been slower to adopt the subscription model and there is usually still the option or perpetual licences.

It isn't straight forward transforming an existing company with a large customer base to SaaS, this is because, to do the transition correctly, an entirely different culture and operating model is needed in the organisation. This model is based on Customer Success instead of revenue targets and it can be a difficult transition.

At Digimasters we have specialised in aiding technology and products companies move to a customer success strategy, including developing new analytical approaches to report on better metrics such as net re-occurring revenue and customer satisfaction over some of the more traditional KPIs you see in executive dashboards.

In this article I am going to focus on summarising the Qlik licence journey to aid existing customers and potential new customers, understand some of the changes happening around licencing Qlik technology.

Qlik has changed their licencing recently to demonstrate they are listening to their customers, watching what the competition is doing and innovating with new commercial options, in order to attempt to provide a simple choice, which provides customers with access to more features and products for the same cost.

I won't go into detail about Doc CALs, User CALs, Session CALs and Qlik Sense Tokens as today it is all about...

Professional and Analyzer

Professional is a licence for content creators and provides a user with access to not just Qlik Sense Enterprise but also Geo analytics (base) Qlik Web Connectors (excluding SAP) and Qlik Data Market Essentials

Analyzer is a licence for consumers and doesn't provide access to edit and develop using the Qlik Sense platform, however it is considerably cheaper than a professional licence and still gives you access to all existing apps, creating bookmarks and stories.

Depending on your organisation, you can now optimise your licence mix and also the total cost of ownership (TCO), by only paying for Professional licences where you have analysts, consultants or business self-service users. Everyone else can use an Analyzer licence which may be a 60:40 or 80:20 split (Analyzer: Professional) depending on how data driven and data literate your organisation is.

If you are either still using Qlikview or are on a token licence model for Qlik Sense, then please get in touch if you'd like to know more about the benefits of moving to a Professional and Analyzer model.

But that's not all...

Qlik also have a new architecture called Multi-cloud.

Multi-cloud provides enterprise organisations with a new very scalable architecture for Qlik Sense.

Previously you had to deploy Qlik Sense Enterprise on a windows server in each of your designated locations. For examples you may have an AWS US deployment of Qlik and a deployment in the EU, say AWS Ireland. You could also have a third server in your local data centre (on premise).

Qlik's architecture meant you had to licence each server separately, however with the new micro architecture refresh of Qlik Sense Enterprise, your Visual Analytics architect should be advising you on a more efficient, cost effective and scalable model which uses Qlik Multi-cloud.

Multi-cloud allows you to deploy Qlik Sense Enterprise in a containerised (docker) Linux container, to any or all of your Qlik locations, with just one central Qlik Sense Enterprise server managing the development and licencing for all the deployments.

Multi-cloud will allow you to have one Qlik licence and be able to access any of the multi-cloud sites. This makes supporting and maintaining your visual analytics estate much more efficient.

Based on using Qlik's subscription commercial model, the list price for a Professional licence is under £650 a Year, with Analyser licence almost half the price of Professional. The list price has no volume discounts applied which we usually negotiate on your behalf.

Sticking with the perpetual model, the list price is slightly higher than tokens, however I expect your overall costs to reduce based on mixing analyser licences in to replace some of the tokens.

In addition to getting access to a production server for Qlik Sense Enterprise, you also will be able to use the same licence to access a Dev and Test server with no additional costs, if you're on the subscription model.

Qlik are definitely providing more bang for your buck with the new Professional and Analyser licences. When combined with volume discounts and Qlik Multi-cloud, we now have a very attractive and scalable architecture for Visual Analytics we have been lacking for years.


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